There’s something about Chilu Lemba’s voice that lingers long after you hear it. It’s not just smooth—it carries a sense of familiarity, warmth, and authority, the kind that makes brands trust him to tell their stories. And at the 2024 Society of Voice Arts and Sciences (SOVAS) Awards, that voice was recognized yet again. Chilu won Outstanding Commercial – TV or Streaming – Best African Voiceover for his narration in Pick n Pay’s Where Fresh Ingredients Take Centre Stage campaign.
For those in the industry, this victory is no surprise. Chilu has spent decades mastering his craft, lending his voice to some of the most recognizable brands in Africa. From corporate campaigns to event announcements, his voice has become synonymous with excellence. But behind the accolades and polished delivery is a storyteller who understands the power of connecting with an audience.
Born in Zambia and now based in South Africa, Chilu’s journey into voice acting was anything but accidental. It was a path paved with passion, persistence, and a deep understanding of how sound influences perception. He isn’t just a voice actor—he’s a communicator, someone who brings scripts to life with a natural ease that feels effortless but is the result of years of dedication.
His latest award-winning work on the Pick n Pay commercial is a testament to that skill. Produced by Ali Coetzee and Tammi Horstman, with Owen Swanson as the talent agent, the campaign highlights fresh ingredients in a visually stunning and sensory-driven way. But it’s Chilu’s narration that ties it all together. His voice doesn’t just describe the freshness—it invites the audience to experience it, making them feel like they’re right there in the kitchen, ready to cook. That’s the magic of a great voiceover: it turns an advertisement into an experience.
Beyond the studio, Chilu is a man of many talents. He’s also a published author, having written Finding My Voice, a memoir that details his career in media, offering a behind-the-scenes look at the industry. His story is one of resilience and reinvention, proving that success isn’t just about talent but also about the willingness to adapt and grow.
Chilu Lemba’s SOVAS win is more than just a personal achievement—it’s a moment of pride for African voice actors everywhere. It’s proof that African talent continues to shine on the global stage, breaking barriers and setting new standards for excellence. His journey reminds us that the voiceover industry isn’t just about having a great voice; it’s about knowing how to use it to move, inspire, and persuade.
For those interested in exploring more of Lemba’s work, his official website offers a comprehensive look at his projects and achievements. To stay connected with Chilu Lemba and explore more of his work, follow him on: Instagram, Facebook, LinkedIn, X and Tiktok.
Chilu Lemba isn’t just a voice—he’s an experience. And with every project he takes on, he continues to prove why he’s one of Africa’s finest in the world of voiceover.